Provides a detailed exploration of the entire planning process, from constructing the plan, analyzing the internal and global environment, market environment, and SWOT analysis to formulating objectives, marketing strategy, and program, budgeting, key metrics, ethical considerations, strategy models, empirical generalizations, management biases, and their impact on marketing planning and strategy, offering valuable insights and practical tools for effective marketing decision-making and strategy implementation.

Covers key aspects of strategic marketing, including foundations of marketing strategy, customer behavior, competitive analysis, digital ecosystems, global marketing organization, resource allocation, sustainable product development, corporate innovation strategy, pricing, social media strategy, and more, providing insights into modern marketing practices.

Explores diverse dimensions of marketing strategies, from expanding into new markets, building global brands, and formulating marketing plans to social media marketing, grand strategies, competitive intelligence, and establishing a global internet marketing presence, providing a comprehensive overview of contemporary marketing approaches.