Covers core aspects of digital marketing, including the digital marketing landscape, search engine optimization, website development for retail and B2B, online advertising, email marketing, social media marketing, and metrics and analytics, providing valuable insights for effective online marketing strategies.

Delves into the foundations of social media marketing, covering topics such as the social media environment, social consumers, network structure and group influences, social media marketing strategy and planning, the four zones of social media (community, publishing, entertainment, and commerce), and social media data management and measurement, providing practical insights and case studies to understand the dynamic landscape of social media marketing.

Explores various aspects of digital marketing, including data analytics and measurement, digital transformation and innovations, customer experience and servicescapes, ethics and privacy, and the future of digital marketing communications, offering valuable insights for marketers navigating the digital landscape.