Guides: Marketing: Key resources

Marketing Librarian

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ABI/INFORM Global This link opens in a new window
Offers a comprehensive range of business content including scholarly articles, newspapers, trade journals, magazines, and more.
Guide to using ABI/INFORM Global (ProQuest)
Passport This link opens in a new window
Provides key business and market intelligence on countries, companies, 350+markets and consumers in over 200 countries.
Statista This link opens in a new window
In depth statistical data, market research and analysis covering hundreds of industries globally.
MarketLine Advantage This link opens in a new window
Provides access to company, industry and country profiles and data including case studies and SWOT reports.

Marketing by Roger Kerin, Steven Hartley
ISBN: 1260092119
Publication Date: 2018. 14th edition.
Covers topics such as initiating the marketing process, developing marketing strategies, understanding buyers and markets, targeting marketing opportunities, and managing successful products, services, and brands, offering valuable insights into building effective marketing plans and implementing interactive and multichannel marketing approaches.
Marketing: a Very Short Introduction by Kenneth Le Meunier-FitzHugh
ISBN: 0198827334
Publication Date: 2021
Provides a general overview of the function and importance of marketing to modern organisations
Marketing by Contingency in the Time of COVID-19 : Overcoming Business Crises and Meeting Marketing Challenges by Alicia de la Peña (Editor); Bernardo Amezcua Nuñez (Editor)
ISBN: 1003300693
Publication Date: 2023
Examines various marketing strategies and consumer behavior changes during the COVID-19 pandemic, covering topics such as brand engagement, consumer trust, analytics-based marketing decisions, omnichannel strategies, and the role of nonprofits in contingency environments.

Browse academic journals to keep up to date with the most recent literature. Some of the top marketing journals are:

Journal of Marketing
Develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship.
Journal of the Academy of Marketing Science
Devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
Industrial Marketing Management
Theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.
Journal of Marketing Research
A bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice, striving to appeal to the professional in marketing research.
Journal of International Marketing
Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

Use these journal quality lists to browse for top journals in your area of research:

ABDC Journal Quality List
List of top journals, ranked from A* to C, from the Australian Business Deans Council.
Harzing Journal Quality List
List of top journals in Business and Management, pooling information from several different metrics and organisations.