Explores various aspects of technology's impact on the tourism and hospitality industry, including its role in service promotion, branding, consumption behavior, marketing contexts, niche tourism, smart city involvement, economic development, and the future of the industry.

Offers the latest research from the field and suggestions for future research directions, including 17 studies around four themes: forecasting with big data, online review analytics, methodological innovation and application, and using big data analytics to understand hotel and tourism phenomena and mechanisms.

Looks at the multifaceted realm of smart technology applications in the tourism industry, covering topics such as virtual reality, blockchain, opinion mining, NFC, QR codes, big data, AI, Internet of Things, and digital gamification, while also exploring the intersection of Industry 4.0 and customer experience as well as the emergence of smart tourism concepts, destinations, and planning strategies.