Comprehensive guidance on how to successfully expand in global markets, covering key aspects such as market research, negotiations, trade procedures, compliance, and building relationships, helping readers navigate the complexities of international business.

Discusses the integration of theory and business practice, exploring internationalization theories such as the International Product Life-Cycle Theory, Location Concepts, and the Internalization Theory, through case studies of companies like Panasonic and Sharp, providing a comprehensive perspective on global market entry strategies.

Delves into the complexities of foreign exit, relocation, and re-entry in international business, exploring various aspects such as export exits, divestment, relocation choices, and re-entry strategies, providing valuable insights for understanding the dynamics of global market operations.