Develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship.
A bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice, striving to appeal to the professional in marketing research.
Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.
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