Marketing

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Top databases

Search these databases for scholarly articles, industry and company reports, SWOT analysis, and statistical information.

New Zealand resources

For New Zealand newspaper and magazine articles, press releases, statistics and annual reports, try searching within these databases.

Marketing Journals

These journals are a great place to start if you're not sure what to search for. Links to online journals are located under the "View Online" tab in the Library record.

Encyclopedias and dictionaries

Start with these sources if you are unfamiliar with your topic.  Encyclopedias provide a broad overview of your topic, while dictionaries help to explain terms or concepts you are unsure of.

Report writing guide

Exam papers